Sleepytime · Growth Metrics

Feature	Android		iOS
Feature	GA	beta	GA	beta
Streaksrolling	0.0% 0/705	66.9% 6,700/10,021	0.0% 0/10,833	82.4% 61/74
Soundscapesga	4.5% 32/705	13.6% 1,358/10,021	10.2% 1,105/10,833	8.1% 6/74
Tipsga	0.1% 1/705	4.4% 442/10,021	0.5% 58/10,833	2.7% 2/74
In-app librarybeta	0.0% 0/705	2.7% 269/10,021	0.0% 0/10,833	4.1% 3/74
Alarmsbeta	0.0% 0/705	1.7% 166/10,021	0.0% 0/10,833	14.9% 11/74
Napsbeta	0.0% 0/705	1.0% 97/10,021	0.0% 0/10,833	5.4% 4/74
Remindersrolling	0.0% 0/705	0.1% 11/10,021	0.0% 0/10,833	0.0% 0/74
Bedtime app lock (Wind Down mode)beta	0.0% 0/705	0.0% 1/10,021	0.0% 0/10,833	4.1% 3/74
Mood trackerbeta	0.0% 0/705	0.0% 0/10,021	0.0% 0/10,833	0.0% 0/74
Home Screen widgets & Controlsbeta	0.0% 0/705	0.0% 0/10,021	0.0% 0/10,833	5.4% 4/74

Search Console

GSC ↗

Impressions · 26d

1,007,175

Clicks · 26d

89,915

CTR 8.9%

Homepage rank⁸

4.9 ▲ target 3

1 best → 15 · lower better

Cheap wins (pos 4–15): /pt-br 6.4 · 6,278 impr · /ko/best-sleep-masks 5.1 · 823 impr · /ko/somnia/sleep-cycles 7.6 · 260 impr · /somnia/why-sleep-matters 4.1 · 224 impr · /ko/somnia/why-sleep-matters 10.6 · 133 impr · /somnia/before-a-big-day 5.5 · 114 impr · /pt-br/somnia/why-sleep-matters 9 · 75 impr · /best-sleep-masks 10.5 · 48 impr · /ko/somnia/before-a-big-day 7.6 · 44 impr · /pt-br/somnia/how-to-sleep-better 7.9 · 22 impr · 12/25 pages rank better than 4

All 25 indexed pages

Page	Impr	Clicks	CTR	Pos
/	856,403	79,298	9.26%	4.9
/app	46,668	158	0.34%	1.5
/ko	35,429	10,248	28.93%	2.4
/somnia/how-sleepytime-works	33,289	28	0.08%	1.5
/ko/app	8,113	18	0.22%	1.2
/pt-br	6,278	103	1.64%	6.4
/somnia	6,130	5	0.08%	1.2
/ko/somnia	5,326	2	0.04%	1.1
/tos	3,447	1	0.03%	1.1
/somnia/sleep-cycles	2,879	0	0%	29
/ko/best-sleep-masks	823	37	4.5%	5.1
/ko/somnia/how-to-sleep-better	551	0	0%	2
/privacy	302	0	0%	1.7
/ko/somnia/sleep-cycles	260	3	1.15%	7.6
/somnia/how-to-sleep-better	255	0	0%	3.3
/somnia/why-sleep-matters	224	0	0%	4.1
/data-deletion	189	0	0%	1.5
/ko/somnia/why-sleep-matters	133	7	5.26%	10.6
/somnia/before-a-big-day	114	1	0.88%	5.5
/pt-br/somnia/sleep-cycles	96	0	0%	21.4
/pt-br/somnia	77	6	7.79%	3.7
/pt-br/somnia/why-sleep-matters	75	0	0%	9
/best-sleep-masks	48	0	0%	10.5
/ko/somnia/before-a-big-day	44	0	0%	7.6
/pt-br/somnia/how-to-sleep-better	22	0	0%	7.9

Notes & methodology · sources

Install clicks = App Store / Play badge clicks (the web join_group event) — intent to install, NOT a verified install. True attribution lives in the store campaign tags the buttons pass (Apple ct=, Play referrer=), not in GA4.
Web is top-of-funnel reach (a volume — calculator traffic from search); the app is engagement (a ratio — DAU/MAU). Different units; they never share a scale.
Web GA4 export began 2026-05-25 (GRO-20), so web "monthly reach" is still a partial month and not yet comparable to a full-month target.
iOS and Android install-click counts are distinct-user signals that can exceed the total (some clicks fire on both stores / lack store attribution) — they are not a partition of the total.
Feature adoption = distinct 28-day users firing the feature's events ÷ that platform×channel MAU. Beta cohorts are small (iOS-beta ≈ 73 MAU), so a beta % rests on a tiny base — read the users/MAU shown in each cell.
We test features in TestFlight / Play testing before GA. iOS App Store production is 0.7.0 and predates streaks/reminders/library/alarms, so ~0% in GA is rollout stage, not rejection. Driven by reports.feature_event_map × reports.app_version_stage (GRO-74).
Targets are seeded placeholders — the source of truth is reports.targets, edited only by Growth (GRO-71).
Search rank = average position across queries (lower is better); shown as the current homepage position vs target, not a daily trend.

Dig into the raw data: Google Analytics ↗ · Search Console ↗ · BigQuery reports.* ↗