Sleepytime · Growth Metrics

Feature	Android		iOS
Feature	GA	beta	GA	beta
Streaksrolling	0.0% 0/666	65.8% 6,534/9,924	0.0% 0/10,849	81.7% 58/71
Soundscapesga	4.4% 29/666	12.8% 1,274/9,924	10.0% 1,088/10,849	7.0% 5/71
Tipsga	0.3% 2/666	4.2% 415/9,924	0.5% 57/10,849	1.4% 1/71
In-app librarybeta	0.0% 0/666	2.6% 254/9,924	0.0% 0/10,849	2.8% 2/71
Alarmsbeta	0.0% 0/666	1.6% 161/9,924	0.0% 0/10,849	15.5% 11/71
Napsbeta	0.0% 0/666	1.0% 95/9,924	0.0% 0/10,849	4.2% 3/71
Remindersrolling	0.0% 0/666	0.1% 12/9,924	0.0% 0/10,849	0.0% 0/71
Bedtime app lock (Wind Down mode)beta	0.0% 0/666	0.0% 2/9,924	0.0% 0/10,849	4.2% 3/71
Mood trackerbeta	0.0% 0/666	0.0% 0/9,924	0.0% 0/10,849	0.0% 0/71
Home Screen widgets & Controlsbeta	0.0% 0/666	0.0% 0/9,924	0.0% 0/10,849	5.6% 4/71

Search Console

GSC ↗

Impressions · 26d

1,016,931

Clicks · 26d

91,813

CTR 9.0%

Homepage rank⁸

4.9 ▲ target 3

1 best → 15 · lower better

Cheap wins (pos 4–15): /pt-br 6.5 · 8,014 impr · /ko/best-sleep-masks 5 · 846 impr · /ko/somnia/sleep-cycles 7.5 · 327 impr · /somnia/why-sleep-matters 4.3 · 243 impr · /ko/somnia/why-sleep-matters 11.4 · 174 impr · /somnia/before-a-big-day 5.5 · 112 impr · /pt-br/somnia/why-sleep-matters 9 · 75 impr · /best-sleep-masks 8.4 · 53 impr · /ko/somnia/before-a-big-day 7.3 · 49 impr · /pt-br/somnia/how-to-sleep-better 8 · 21 impr · 12/25 pages rank better than 4

All 25 indexed pages

Page	Impr	Clicks	CTR	Pos
/	857,709	80,541	9.39%	4.9
/app	47,464	179	0.38%	1.5
/ko	36,454	10,827	29.7%	2.4
/somnia/how-sleepytime-works	35,755	35	0.1%	1.5
/ko/app	8,333	19	0.23%	1.2
/pt-br	8,014	140	1.75%	6.5
/somnia	7,373	7	0.09%	1.1
/ko/somnia	5,909	3	0.05%	1.1
/tos	3,662	1	0.03%	1.1
/somnia/sleep-cycles	2,630	0	0%	28.2
/ko/best-sleep-masks	846	38	4.49%	5
/ko/somnia/how-to-sleep-better	748	0	0%	1.7
/ko/somnia/sleep-cycles	327	6	1.83%	7.5
/privacy	325	0	0%	1.7
/somnia/how-to-sleep-better	292	1	0.34%	3.2
/somnia/why-sleep-matters	243	0	0%	4.3
/data-deletion	197	0	0%	1.6
/ko/somnia/why-sleep-matters	174	7	4.02%	11.4
/somnia/before-a-big-day	112	1	0.89%	5.5
/pt-br/somnia	88	6	6.82%	3.9
/pt-br/somnia/sleep-cycles	78	0	0%	18.9
/pt-br/somnia/why-sleep-matters	75	0	0%	9
/best-sleep-masks	53	1	1.89%	8.4
/ko/somnia/before-a-big-day	49	1	2.04%	7.3
/pt-br/somnia/how-to-sleep-better	21	0	0%	8

Notes & methodology · sources

Install clicks = App Store / Play badge clicks (the web join_group event) — intent to install, NOT a verified install. True attribution lives in the store campaign tags the buttons pass (Apple ct=, Play referrer=), not in GA4.
Web is top-of-funnel reach (a volume — calculator traffic from search); the app is engagement (a ratio — DAU/MAU). Different units; they never share a scale.
Web GA4 export began 2026-05-25 (GRO-20), so web "monthly reach" is still a partial month and not yet comparable to a full-month target.
iOS and Android install-click counts are distinct-user signals that can exceed the total (some clicks fire on both stores / lack store attribution) — they are not a partition of the total.
Feature adoption = distinct 28-day users firing the feature's events ÷ that platform×channel MAU. Beta cohorts are small (iOS-beta ≈ 73 MAU), so a beta % rests on a tiny base — read the users/MAU shown in each cell.
We test features in TestFlight / Play testing before GA. iOS App Store production is 0.7.0 and predates streaks/reminders/library/alarms, so ~0% in GA is rollout stage, not rejection. Driven by reports.feature_event_map × reports.app_version_stage (GRO-74).
Targets are seeded placeholders — the source of truth is reports.targets, edited only by Growth (GRO-71).
Search rank = average position across queries (lower is better); shown as the current homepage position vs target, not a daily trend.

Dig into the raw data: Google Analytics ↗ · Search Console ↗ · BigQuery reports.* ↗