Sleepytime · Growth Metrics

Feature	Android		iOS
Feature	GA	beta	GA	beta
Streaksrolling	0.0% 0/709	66.5% 6,749/10,153	0.0% 0/11,002	81.3% 61/75
Soundscapesga	4.5% 32/709	13.3% 1,351/10,153	10.3% 1,129/11,002	8.0% 6/75
Tipsga	0.3% 2/709	4.3% 433/10,153	0.5% 56/11,002	1.3% 1/75
In-app librarybeta	0.0% 0/709	2.7% 270/10,153	0.0% 0/11,002	4.0% 3/75
Alarmsbeta	0.0% 0/709	1.7% 172/10,153	0.0% 0/11,002	14.7% 11/75
Napsbeta	0.0% 0/709	1.0% 102/10,153	0.0% 0/11,002	5.3% 4/75
Remindersrolling	0.0% 0/709	0.1% 11/10,153	0.0% 0/11,002	0.0% 0/75
Bedtime app lock (Wind Down mode)beta	0.0% 0/709	0.0% 1/10,153	0.0% 0/11,002	4.0% 3/75
Mood trackerbeta	0.0% 0/709	0.0% 0/10,153	0.0% 0/11,002	0.0% 0/75
Home Screen widgets & Controlsbeta	0.0% 0/709	0.0% 0/10,153	0.0% 0/11,002	5.3% 4/75

Search Console

GSC ↗

Impressions · 26d

1,008,934

Clicks · 26d

91,000

CTR 9.0%

Homepage rank⁸

4.9 ▲ target 3

1 best → 15 · lower better

Cheap wins (pos 4–15): /pt-br 6.5 · 7,466 impr · /ko/best-sleep-masks 5 · 842 impr · /ko/somnia/sleep-cycles 7.6 · 306 impr · /somnia/why-sleep-matters 4.3 · 240 impr · /ko/somnia/why-sleep-matters 10.3 · 159 impr · /somnia/before-a-big-day 5.5 · 113 impr · /pt-br/somnia/why-sleep-matters 9 · 75 impr · /best-sleep-masks 10.3 · 49 impr · /ko/somnia/before-a-big-day 7.3 · 48 impr · /pt-br/somnia/how-to-sleep-better 8 · 21 impr · 12/25 pages rank better than 4

All 25 indexed pages

Page	Impr	Clicks	CTR	Pos
/	852,862	80,038	9.38%	4.9
/app	47,020	174	0.37%	1.5
/ko	36,011	10,532	29.25%	2.4
/somnia/how-sleepytime-works	34,786	32	0.09%	1.5
/ko/app	8,253	20	0.24%	1.2
/pt-br	7,466	133	1.78%	6.5
/somnia	6,988	7	0.1%	1.2
/ko/somnia	5,739	3	0.05%	1.1
/tos	3,589	1	0.03%	1.1
/somnia/sleep-cycles	2,701	0	0%	28.3
/ko/best-sleep-masks	842	39	4.63%	5
/ko/somnia/how-to-sleep-better	700	0	0%	1.7
/privacy	313	0	0%	1.7
/ko/somnia/sleep-cycles	306	6	1.96%	7.6
/somnia/how-to-sleep-better	284	1	0.35%	3.3
/somnia/why-sleep-matters	240	0	0%	4.3
/data-deletion	190	0	0%	1.5
/ko/somnia/why-sleep-matters	159	6	3.77%	10.3
/somnia/before-a-big-day	113	1	0.88%	5.5
/pt-br/somnia/sleep-cycles	93	0	0%	20.9
/pt-br/somnia	86	6	6.98%	3.9
/pt-br/somnia/why-sleep-matters	75	0	0%	9
/best-sleep-masks	49	0	0%	10.3
/ko/somnia/before-a-big-day	48	1	2.08%	7.3
/pt-br/somnia/how-to-sleep-better	21	0	0%	8

Notes & methodology · sources

Install clicks = App Store / Play badge clicks (the web join_group event) — intent to install, NOT a verified install. True attribution lives in the store campaign tags the buttons pass (Apple ct=, Play referrer=), not in GA4.
Web is top-of-funnel reach (a volume — calculator traffic from search); the app is engagement (a ratio — DAU/MAU). Different units; they never share a scale.
Web GA4 export began 2026-05-25 (GRO-20), so web "monthly reach" is still a partial month and not yet comparable to a full-month target.
iOS and Android install-click counts are distinct-user signals that can exceed the total (some clicks fire on both stores / lack store attribution) — they are not a partition of the total.
Feature adoption = distinct 28-day users firing the feature's events ÷ that platform×channel MAU. Beta cohorts are small (iOS-beta ≈ 73 MAU), so a beta % rests on a tiny base — read the users/MAU shown in each cell.
We test features in TestFlight / Play testing before GA. iOS App Store production is 0.7.0 and predates streaks/reminders/library/alarms, so ~0% in GA is rollout stage, not rejection. Driven by reports.feature_event_map × reports.app_version_stage (GRO-74).
Targets are seeded placeholders — the source of truth is reports.targets, edited only by Growth (GRO-71).
Search rank = average position across queries (lower is better); shown as the current homepage position vs target, not a daily trend.

Dig into the raw data: Google Analytics ↗ · Search Console ↗ · BigQuery reports.* ↗