Sleepytime · Growth Metrics

Feature	Android		iOS
Feature	GA	beta	GA	beta
Streaksrolling	0.0% 0/708	67.6% 6,855/10,136	0.0% 0/10,889	82.7% 62/75
Soundscapesga	4.4% 31/708	14.5% 1,472/10,136	10.6% 1,153/10,889	9.3% 7/75
Tipsga	0.1% 1/708	5.0% 504/10,136	0.6% 64/10,889	2.7% 2/75
In-app librarybeta	0.0% 0/708	2.8% 283/10,136	0.0% 0/10,889	4.0% 3/75
Alarmsbeta	0.0% 0/708	1.7% 171/10,136	0.0% 0/10,889	14.7% 11/75
Napsbeta	0.0% 0/708	1.0% 101/10,136	0.0% 0/10,889	5.3% 4/75
Remindersrolling	0.0% 0/708	0.1% 11/10,136	0.0% 0/10,889	0.0% 0/75
Bedtime app lock (Wind Down mode)beta	0.0% 0/708	0.0% 1/10,136	0.0% 0/10,889	4.0% 3/75
Mood trackerbeta	0.0% 0/708	0.0% 0/10,136	0.0% 0/10,889	0.0% 0/75
Home Screen widgets & Controlsbeta	0.0% 0/708	0.0% 0/10,136	0.0% 0/10,889	5.3% 4/75

Search Console

GSC ↗

Impressions · 26d

1,023,096

Clicks · 26d

91,473

CTR 8.9%

Homepage rank⁸

4.9 ▲ target 3

1 best → 15 · lower better

Cheap wins (pos 4–15): /pt-br 6.4 · 5,918 impr · /ko/best-sleep-masks 5.2 · 798 impr · /ko/somnia/sleep-cycles 7.6 · 247 impr · /ko/somnia/why-sleep-matters 10.5 · 132 impr · /somnia/before-a-big-day 5.5 · 113 impr · /pt-br/somnia/why-sleep-matters 9 · 75 impr · /best-sleep-masks 13.2 · 52 impr · /ko/somnia/before-a-big-day 7.5 · 42 impr · /pt-br/somnia/how-to-sleep-better 7.9 · 22 impr · 13/25 pages rank better than 4

All 25 indexed pages

Page	Impr	Clicks	CTR	Pos
/	871,777	80,783	9.27%	4.9
/app	47,577	156	0.33%	1.5
/ko	35,866	10,329	28.8%	2.4
/somnia/how-sleepytime-works	33,309	30	0.09%	1.5
/ko/app	8,154	17	0.21%	1.2
/pt-br	5,918	98	1.66%	6.4
/somnia	5,773	5	0.09%	1.1
/ko/somnia	5,176	1	0.02%	1.1
/tos	3,464	1	0.03%	1.1
/somnia/sleep-cycles	3,027	0	0%	30.5
/ko/best-sleep-masks	798	36	4.51%	5.2
/ko/somnia/how-to-sleep-better	498	0	0%	2.1
/privacy	302	0	0%	1.7
/ko/somnia/sleep-cycles	247	3	1.21%	7.6
/somnia/how-to-sleep-better	223	0	0%	3
/data-deletion	192	0	0%	1.5
/somnia/why-sleep-matters	187	0	0%	3.7
/ko/somnia/why-sleep-matters	132	7	5.3%	10.5
/somnia/before-a-big-day	113	1	0.88%	5.5
/pt-br/somnia/sleep-cycles	99	0	0%	22.9
/pt-br/somnia/why-sleep-matters	75	0	0%	9
/pt-br/somnia	73	6	8.22%	3.5
/best-sleep-masks	52	0	0%	13.2
/ko/somnia/before-a-big-day	42	0	0%	7.5
/pt-br/somnia/how-to-sleep-better	22	0	0%	7.9

Notes & methodology · sources

Install clicks = App Store / Play badge clicks (the web join_group event) — intent to install, NOT a verified install. True attribution lives in the store campaign tags the buttons pass (Apple ct=, Play referrer=), not in GA4.
Web is top-of-funnel reach (a volume — calculator traffic from search); the app is engagement (a ratio — DAU/MAU). Different units; they never share a scale.
Web GA4 export began 2026-05-25 (GRO-20), so web "monthly reach" is still a partial month and not yet comparable to a full-month target.
iOS and Android install-click counts are distinct-user signals that can exceed the total (some clicks fire on both stores / lack store attribution) — they are not a partition of the total.
Feature adoption = distinct 28-day users firing the feature's events ÷ that platform×channel MAU. Beta cohorts are small (iOS-beta ≈ 73 MAU), so a beta % rests on a tiny base — read the users/MAU shown in each cell.
We test features in TestFlight / Play testing before GA. iOS App Store production is 0.7.0 and predates streaks/reminders/library/alarms, so ~0% in GA is rollout stage, not rejection. Driven by reports.feature_event_map × reports.app_version_stage (GRO-74).
Targets are seeded placeholders — the source of truth is reports.targets, edited only by Growth (GRO-71).
Search rank = average position across queries (lower is better); shown as the current homepage position vs target, not a daily trend.

Dig into the raw data: Google Analytics ↗ · Search Console ↗ · BigQuery reports.* ↗