Sleepytime · Growth Metrics

Feature	Android		iOS
Feature	GA	beta	GA	beta
Streaksrolling	0.0% 0/694	66.3% 6,615/9,980	0.0% 0/10,826	81.1% 60/74
Soundscapesga	4.6% 32/694	13.2% 1,314/9,980	10.0% 1,083/10,826	8.1% 6/74
Tipsga	0.3% 2/694	4.2% 419/9,980	0.5% 56/10,826	1.4% 1/74
In-app librarybeta	0.0% 0/694	2.6% 263/9,980	0.0% 0/10,826	4.1% 3/74
Alarmsbeta	0.0% 0/694	1.7% 168/9,980	0.0% 0/10,826	14.9% 11/74
Napsbeta	0.0% 0/694	1.0% 100/9,980	0.0% 0/10,826	5.4% 4/74
Remindersrolling	0.0% 0/694	0.1% 11/9,980	0.0% 0/10,826	0.0% 0/74
Bedtime app lock (Wind Down mode)beta	0.0% 0/694	0.0% 1/9,980	0.0% 0/10,826	4.1% 3/74
Mood trackerbeta	0.0% 0/694	0.0% 0/9,980	0.0% 0/10,826	0.0% 0/74
Home Screen widgets & Controlsbeta	0.0% 0/694	0.0% 0/9,980	0.0% 0/10,826	5.4% 4/74

Search Console

GSC ↗

Impressions · 26d

1,007,388

Clicks · 26d

90,351

CTR 9.0%

Homepage rank⁸

4.9 ▲ target 3

1 best → 15 · lower better

Cheap wins (pos 4–15): /pt-br 6.4 · 6,856 impr · /ko/best-sleep-masks 5.1 · 839 impr · /ko/somnia/sleep-cycles 7.5 · 281 impr · /somnia/why-sleep-matters 4.3 · 234 impr · /ko/somnia/why-sleep-matters 10.4 · 141 impr · /somnia/before-a-big-day 5.5 · 114 impr · /pt-br/somnia/why-sleep-matters 9 · 75 impr · /best-sleep-masks 10.5 · 48 impr · /ko/somnia/before-a-big-day 7.3 · 45 impr · /pt-br/somnia/how-to-sleep-better 7.9 · 22 impr · 12/25 pages rank better than 4

All 25 indexed pages

Page	Impr	Clicks	CTR	Pos
/	854,481	79,580	9.31%	4.9
/app	46,639	162	0.35%	1.5
/ko	35,656	10,383	29.12%	2.4
/somnia/how-sleepytime-works	33,843	29	0.09%	1.5
/ko/app	8,158	18	0.22%	1.2
/pt-br	6,856	114	1.66%	6.4
/somnia	6,548	5	0.08%	1.2
/ko/somnia	5,531	2	0.04%	1.1
/tos	3,511	1	0.03%	1.1
/somnia/sleep-cycles	2,786	0	0%	28.7
/ko/best-sleep-masks	839	40	4.77%	5.1
/ko/somnia/how-to-sleep-better	634	0	0%	1.9
/privacy	304	0	0%	1.8
/ko/somnia/sleep-cycles	281	4	1.42%	7.5
/somnia/how-to-sleep-better	277	0	0%	3.3
/somnia/why-sleep-matters	234	0	0%	4.3
/data-deletion	189	0	0%	1.5
/ko/somnia/why-sleep-matters	141	6	4.26%	10.4
/somnia/before-a-big-day	114	1	0.88%	5.5
/pt-br/somnia/sleep-cycles	92	0	0%	21
/pt-br/somnia	84	6	7.14%	3.8
/pt-br/somnia/why-sleep-matters	75	0	0%	9
/best-sleep-masks	48	0	0%	10.5
/ko/somnia/before-a-big-day	45	0	0%	7.3
/pt-br/somnia/how-to-sleep-better	22	0	0%	7.9

Notes & methodology · sources

Install clicks = App Store / Play badge clicks (the web join_group event) — intent to install, NOT a verified install. True attribution lives in the store campaign tags the buttons pass (Apple ct=, Play referrer=), not in GA4.
Web is top-of-funnel reach (a volume — calculator traffic from search); the app is engagement (a ratio — DAU/MAU). Different units; they never share a scale.
Web GA4 export began 2026-05-25 (GRO-20), so web "monthly reach" is still a partial month and not yet comparable to a full-month target.
iOS and Android install-click counts are distinct-user signals that can exceed the total (some clicks fire on both stores / lack store attribution) — they are not a partition of the total.
Feature adoption = distinct 28-day users firing the feature's events ÷ that platform×channel MAU. Beta cohorts are small (iOS-beta ≈ 73 MAU), so a beta % rests on a tiny base — read the users/MAU shown in each cell.
We test features in TestFlight / Play testing before GA. iOS App Store production is 0.7.0 and predates streaks/reminders/library/alarms, so ~0% in GA is rollout stage, not rejection. Driven by reports.feature_event_map × reports.app_version_stage (GRO-74).
Targets are seeded placeholders — the source of truth is reports.targets, edited only by Growth (GRO-71).
Search rank = average position across queries (lower is better); shown as the current homepage position vs target, not a daily trend.

Dig into the raw data: Google Analytics ↗ · Search Console ↗ · BigQuery reports.* ↗