Sleepytime · Growth Metrics

Feature	Android		iOS
Feature	GA	beta	GA	beta
Streaksrolling	0.0% 0/748	68.6% 7,171/10,447	0.0% 0/11,123	80.5% 70/87
Soundscapesga	3.9% 29/748	15.3% 1,600/10,447	11.2% 1,251/11,123	10.3% 9/87
Tipsga	0.1% 1/748	5.2% 545/10,447	0.7% 80/11,123	3.4% 3/87
In-app librarybeta	0.0% 0/748	3.1% 323/10,447	0.0% 0/11,123	4.6% 4/87
Alarmsbeta	0.0% 0/748	1.7% 181/10,447	0.0% 0/11,123	13.8% 12/87
Napsbeta	0.0% 0/748	1.1% 113/10,447	0.0% 0/11,123	6.9% 6/87
Remindersrolling	0.0% 0/748	0.1% 11/10,447	0.0% 0/11,123	0.0% 0/87
Bedtime app lock (Wind Down mode)beta	0.0% 0/748	0.0% 3/10,447	0.0% 0/11,123	4.6% 4/87
Mood trackerbeta	0.0% 0/748	0.0% 0/10,447	0.0% 0/11,123	0.0% 0/87
Home Screen widgets & Controlsbeta	0.0% 0/748	0.0% 0/10,447	0.0% 0/11,123	5.7% 5/87

Search Console

GSC ↗

Impressions · 26d

1,034,704

Clicks · 26d

92,724

CTR 9.0%

Homepage rank⁸

4.9 ▲ target 3

1 best → 15 · lower better

Cheap wins (pos 4–15): /pt-br 6.4 · 5,450 impr · /ko/best-sleep-masks 5.4 · 779 impr · /ko/somnia/sleep-cycles 7.7 · 244 impr · /ko/somnia/why-sleep-matters 10.6 · 131 impr · /somnia/before-a-big-day 5.4 · 111 impr · /pt-br/somnia/why-sleep-matters 9 · 75 impr · /best-sleep-masks 13 · 53 impr · /ko/somnia/before-a-big-day 7.5 · 42 impr · /pt-br/somnia/how-to-sleep-better 8 · 23 impr · 13/25 pages rank better than 4

All 25 indexed pages

Page	Impr	Clicks	CTR	Pos
/	884,072	81,843	9.26%	4.9
/app	48,231	149	0.31%	1.5
/ko	36,364	10,537	28.98%	2.4
/somnia/how-sleepytime-works	32,470	30	0.09%	1.5
/ko/app	8,268	19	0.23%	1.2
/pt-br	5,450	87	1.6%	6.4
/somnia	5,382	5	0.09%	1.1
/ko/somnia	5,000	1	0.02%	1.1
/tos	3,357	1	0.03%	1.1
/somnia/sleep-cycles	3,157	0	0%	31.9
/ko/best-sleep-masks	779	35	4.49%	5.4
/ko/somnia/how-to-sleep-better	473	0	0%	2.1
/privacy	305	1	0.33%	1.7
/ko/somnia/sleep-cycles	244	3	1.23%	7.7
/somnia/how-to-sleep-better	197	0	0%	3
/data-deletion	191	0	0%	1.5
/somnia/why-sleep-matters	162	0	0%	3.3
/ko/somnia/why-sleep-matters	131	7	5.34%	10.6
/somnia/before-a-big-day	111	1	0.9%	5.4
/pt-br/somnia/sleep-cycles	100	0	0%	23.3
/pt-br/somnia/why-sleep-matters	75	0	0%	9
/pt-br/somnia	67	5	7.46%	2.9
/best-sleep-masks	53	0	0%	13
/ko/somnia/before-a-big-day	42	0	0%	7.5
/pt-br/somnia/how-to-sleep-better	23	0	0%	8

Notes & methodology · sources

Install clicks = App Store / Play badge clicks (the web join_group event) — intent to install, NOT a verified install. True attribution lives in the store campaign tags the buttons pass (Apple ct=, Play referrer=), not in GA4.
Web is top-of-funnel reach (a volume — calculator traffic from search); the app is engagement (a ratio — DAU/MAU). Different units; they never share a scale.
Web GA4 export began 2026-05-25 (GRO-20), so web "monthly reach" is still a partial month and not yet comparable to a full-month target.
iOS and Android install-click counts are distinct-user signals that can exceed the total (some clicks fire on both stores / lack store attribution) — they are not a partition of the total.
Feature adoption = distinct 28-day users firing the feature's events ÷ that platform×channel MAU. Beta cohorts are small (iOS-beta ≈ 73 MAU), so a beta % rests on a tiny base — read the users/MAU shown in each cell.
We test features in TestFlight / Play testing before GA. iOS App Store production is 0.7.0 and predates streaks/reminders/library/alarms, so ~0% in GA is rollout stage, not rejection. Driven by reports.feature_event_map × reports.app_version_stage (GRO-74).
Targets are seeded placeholders — the source of truth is reports.targets, edited only by Growth (GRO-71).
Search rank = average position across queries (lower is better); shown as the current homepage position vs target, not a daily trend.

Dig into the raw data: Google Analytics ↗ · Search Console ↗ · BigQuery reports.* ↗